TR Footnotes FN_1112 : Page 1

TOWING & RECOVERY November 2012 Keeping industry pros on their tows FOOTNOTES 3 ® AD Partn tow ers Se VI e P S ag O e 1 R www.trfootnotes.com GETTO 1 WORK SEE PAGE 24 Seeking new employees or to buy or sell a business? Advertise in our new classified Jobs section for a special rate of just $50 for a limited time! Your ad will be seen in four places: in print, online & in two monthly eNewsletters! Gift BY RITA FRANKENBERRY THE ANNUAL HOLIDAY 3 SPOTLIGHT Gifts & Toys For Towers For December: In This Issue: In The Towing GUIDE FOR TOWERS 2 1970s-era International S-Series tow truck, $159.95 (including a reproduc-tion of the actual operator’s manual!); and a white New Holland Agriculture Ford F-650 rollback, $59.95 . All have functioning parts like hoods that open, complete engine details, beds that tilt, and wheel lifts that extend. 800-771-5576 OR GO ONLINE www.firstgearreplicas.com CALL Finance Is there a hard-to-shop-for tower on your holiday gift list? Need to add a towing-related gift or stocking stuffer that’s perfect for a tower or the staff and family members? Or perhaps you’d like to give a gift idea to a loved one who asked what you might like under the tree? From towing t-shirts to tow truck toys, here are some gifts that are sure to please: 1. Vintage Scale Models. First Gear, a custom-imprinting busi-ness, sells a line of scale-model vintage tow trucks and rollbacks, but we were told you’d better act fast if you want one of the last three of seven tow truck models. The three are a 1937 Chevro-let Gulf Oil tow truck, $39.95 ; a yellow PRST STD U.S. POSTAGE PAID PEORIA, IL PERMIT NO. 315 Advertise Now! Call David Abraham 877-219-7734, Ext 1 Volume 23, Number 7 x $3.95 © 2012 Causey Enterprises, LLC. All Rights Reserved. methods, better managing employee relations, and running the business in a way that yields the most profit. $379.95 . CALL 888-834-1123 OR VISIT www.towprogram.com 3. For Highway Heroes. Towing & Recovery Footnotes P .O. Box 64397 Virginia Beach, VA 23467 ® 2. Book More Profit. Consider something practical and truly valuable for tow company own-ers and managers: The Black Book of Towing book and DVD set provides effective business information and management techniques that will help them tackle the challenges facing tow companies. The book shows in-depth how to create higher profits and effi-ciencies by cost-effectively building a stronger brand, computing costs and revenue per call, adding automation Why not get the towing hero in your life a cotton t-shirt to recognize the hard, dangerous work of towing and, at the same time, get him or her involved in a new towing social media site? At www.heroesofthehighways.com, visi-tors can purchase a “Highway Heroes” and a fun no-parking sign t-shirt. Perry Shusta is president of Heroes of the Highways, a social network just for towers. He invites towers to join him and other towers sharing information and opinions on “Heroes Hangout.” $19.95 each. CALL 646-543-7637 OR VISIT www.heroesofthehighways.com See GIFT GUIDE, page 3

Gift GUIDE FOR TOWERS

Rita Frankenberry

Is there a hard-to-shop-for tower on your holiday gift list? Need to add a towing-related gift or stocking stuffer that’s perfect for a tower or the staff and family members? Or perhaps you’d like to give a gift idea to a loved one who asked what you might like under the tree? From towing t-shirts to tow truck toys, here are some gifts that are sure to please: 1. Vintage Scale Models. First Gear, a custom-imprinting business, sells a line of scale-model vintage tow trucks and rollbacks, but we were told you’d better act fast if you want one of the last three of seven tow truck models. The three are a 1937 Chevrolet Gulf Oil tow truck, $39.95; a yellow 1970s-era International S-Series tow truck, $159.95 (including a reproduction of the actual operator’s manual!); and a white New Holland Agriculture Ford F-650 rollback, $59.95. All have functioning parts like hoods that open, complete engine details, beds that tilt, and wheel lifts that extend. CALL 800-771-5576 OR GO ONLINE www.firstgearreplicas.com 2. Book More Profit. Consider something practical and truly valuable for tow company owners and managers: The Black Book of Towing book and DVD set provides effective business information and management techniques that will help them tackle the challenges facing tow companies. The book shows in-depth how to create higher profits and efficiencies by cost-effectively building a stronger brand, computing costs and revenue per call, adding automation methods, better managing employee relations, and running the business in a way that yields the most profit. $379.95. CALL 888-834-1123 OR VISIT www.towprogram.com 3. For Highway Heroes. Why not get the towing hero in your life a cotton t-shirt to recognize the hard, dangerous work of towing and, at the same time, get him or her involved in a new towing social media site? At www.heroesofthehighways.com, visitors can purchase a “Highway Heroes” and a fun no-parking sign t-shirt. Perry Shusta is president of Heroes of the Highways, a social network just for towers. He invites towers to join him and other towers sharing information and opinions on “Heroes Hangout.” $19.95 each. CALL 646-543-7637 OR VISIT www.heroesofthehighways.com 4. Draw My Truck! Send a high-resolution digital photo of your favorite tow truck to Excel Sportswear and the company’s inhouse artists will create a drawing of it from the photo to print on t-shirts. The shirts will feature a full-color logo of the business on the front and the art image of the tow truck on the back. The company requires a 72-shirt order as a minimum, but we’re told the t-shirts go fast when given to employees, family, friends, and as promotions to customers. 100-percent cotton shirts. $14 each. TO ORDER, CALL 800-697-8882. 5. Big Blanket Banner. Tow operators looking for a new way to promote the business need look no further. Besides having their company logo and other info emblazoned on calendars, key chains, and mugs by Photo Card Specialists Inc., some towers are also promoting their businesses on photo blankets. Photo Card has been selling many of the 48 x 69- inch blankets at trade shows across the country. Photo Card’s owner, Linda Biddle, said some towers use the 100-percent cotton blankets as banners, usually featuring a photo of a favorite truck in their fleet, and sometimes including the owner’s family or staff in front of the truck. To have a photo blanket created, submit a high-quality print to Photo Card Specialists, 2425 Seymour Road, Eau Claire, WI 54703, or email it to www.photocardspec.com. $195. CALL 715-839-9102 OR VISIT www.photocardspec.com 6. Special Rollback. Towers into collectibles will like the die-cast metal tow trucks offered in the gift shop of the International Towing & Recovery Hall of Fame and Museum in Chattanooga. Designed especially for the museum, the vehicles can’t be found anywhere else. The latest miniature model available is a Ford F150 rollback for $64.95. Cheryl Mish, the museum’s executive director, said the die-cast trucks are popular with collectors. The museum has offered about eight special models in the last several years. All models feature the museum logo. CALL 423-267-3132 OR VISIT www.internationaltowingmuseum. org 7. Tuff Towing Tees. Wrecker Wear offers a line of silkscreened cotton t-shirts for towers featuring Wrecker Wear’s licensed designs. The shirts feature slogans like “Support your local hooker,” “Slow down, move over, it’s the law.” and “Boys and their toys.” Warren Driscoll, co-owner of Wrecker-wear.com, said next year they will be adding new slogan t-shirts to the mix, so towers will have even more to choose from. $16 to $25 TO ORDER, VISIT www.wrecker- wear.com or www.towinggear.net 8. No Headset Tangles. The Earbud Yo-Yo is a neat little stocking- stuffer idea for any tow operator who uses a headset on the job and has gotten the wires tangled while working. The plastic earbud holder keeps errant wires from tangling and knotting while in use. Headset cords are wrapped around the device, keeping them neat, orderly and out of the way. the Yo-Yo comes in a variety of colors and styles. $10-$15 TO ORDER, VISIT www.earbudyoyo.com

David Abraham

URL: http://tinyurl.com/dxkbvl3
Email: Abraham@dominionenterprises.com

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